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Savvy businesswoman, Kerry Martin started her career in the beauty industry with an apprenticeship with Essenelle, which at the time was the largest hair and beauty business in the country. It is there she learnt the skills that would lead her to creating her own beauty empire. 

Kerry established the award-winning Abstract Hair in the year 2000 and is also a qualified assessor and teacher. Firm in the belief that constant improvement and further training is the way forward, she believes this is what sets her brand apart from the competition.

She must be doing something right as Kerry and her dedicated team of hairstylists have had their work featured in magazines such as ‘OK’ and ‘Hello’, they’ve worked with several musicians and taken part in numerous charity fashion shows. Kerry was even flown out to the Cannes Film Festival to style Suzanne Collins for her feature film ‘Charlie Noades R.I.P’.

Kerry has recently sold Abstract Hair to create the new and very successful Wirral Hair. To see more about Wirral Hair and what they have to offer please visit