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• Create a unique blog name that represents your brand – You want something short, catchy & memorable.

• Make sure you know your Tumblr audience and gear your blog towards them.

• Do not use Tumblr to simply market your latest offers – use content that interests your customers and brings them to you.

• Tumblr is about fun so make your content fun.

• Make sure that your Tumblr is open to new users in the privacy settings – if it’s closed you run the risk of new or existing customer not having access to you.

• As with any blog tagging is essential.

• Use tags that are relevant to your content.

• 7 – 12 tags is usually the optimum amount for Tumblr.