Consider why you need a website?
A website can save you money in numerous different ways. For example if you are selling products online, you may not need a shop front at all!
If you have rooms available to hire, getting customers to hire online can reduce marketing and administration costs.
If you run events, getting customers to book online can reduce administration costs.
These are just some of the ways in which a website can save you money. Considering the exponential growth of the digital world and the increasing demand of modern customers to have everything at their finger tips immediately, you can’t afford not to.
What should your website do for you?
A key thing to think about before you get a website is what do you want the website to do for your business?
In other words, how best can a website help you?
It may be to simply act as an online business card, for people find out about you and get in touch.
Or you may want something more advanced, e.g. Sell online, hire rooms, book events, capture customer information/feedback, etc.
Having your own website also helps to generate client confidence and increase accessibility to your brand/business:
Credibility – Today, more and more customers use the internet to search for the products/services they need. If your business appears within the search it’s likely to gain credibility.
24/7/365 – A website is always accessible to everyone on the internet. This means your customers and potential customers can view your products/services at their own convenience and even when your store/office is closed.
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