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• Make sure that when you are making a YouTube video you always link back to your website, this makes it easier for your clients to locate more information regarding your business.

• Ensure you fill out your description box to the best of your ability. Google and YouTube are now partnered which means that YouTube videos now have more visibility on the web than ever before so take advantage of this and fill out everything you can eg: titles, tags, categories

• Highlight your fan’s experiences with your product, your customers can engage with other users opinions and include their own in the comments.

• Be careful playing any music that you don’t have the rights to as YouTube can remove your video.