Wye Valley Brewery is delighted to announce Abbie Gadd’s appointment as Head of Sales & Marketing, a new role that is set to absorb her existing position as Marketing Manager.

Abbie will be one of three women in senior management positions at Wye Valley Brewery, out of a possible five, something rarely seen in an industry that has been typically male-dominated. The new role follows Abbie’s impressive track record overseeing the Brewery’s new product development and marketing, during which time Wye Valley Brewery has seen a dramatic 30 per cent increase in sales.

Abbie has been the driving force behind the Brewery’s rebranding and development of new, award-winning products, while establishing fresh target markets. During her tenure, Wye Valley Brewery has also evolved into an eco-friendly brewery, with up to 55% of its energy now coming from renewable sources. Recent awards recognising the Brewery’s eco-efforts include winning the Marches Blue Business Award for Water Efficiency.   Wye Valley Brewery has also just been announced as a finalist in the Energy Efficiency category at the Footprint Drinks Sustainability Awards 2019.

Commenting on her new role within the business, Abbie said: ‘I am extremely excited by this opportunity, which will see the sales and marketing teams working much more closely together to deliver the ongoing demands of our customers and adapt to an ever-changing marketplace.  I am eager to build on what has been a successful period for Wye Valley Brewery, as we continue to brew some of the country’s best beers with our commitment to green, sustainable production. Our methods and products have received deserved national and international recognition, and it’s my job to ensure we build on this success.’

Vernon Amor, Managing Director of Wye Valley Brewery, added: ‘We’re delighted to appoint Abbie as our new Head of Sales and Marketing. Abbie has been a fantastic addition to the management team and has brought a new dimension and processes to the marketing department since joining in 2015. Now we’re looking forward to her fresh and innovative approach being applied to the sales function of the business.’

Wye Valley Brewery produces a wide variety of premium cask, keg and bottled beers served in over 1200 pubs and bars throughout the West Midlands and South Wales. Its lager, 1985, was also recognised at the 2019 SIBA National Independent Beer Awards by winning the Premier Lagers and Pilsners category, before taking Gold at the 2019 World Beer Awards as the UK’s Best Classic Pilsner Lager. Wye Valley Brewery beers are available to buy online here.