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  1. Cash flow is paramount to success – keep a close eye on it.
  2. Know your product or service and believe in it passionately.
  3. Know your customers and what they want – never stop researching.
  4. Surround yourself with best people to compliment your skill set.
  5. Don’t give up – it can hard work to get started but it is worth it.


By Women in Business Mentor Elaine Owen FRSA.